Blog
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21 min readApplied AI Engineering for Google Ads with Python
Building reliable AI systems for Google Ads with Python: BigQuery for data, LLMs for reasoning, evals to improve accuracy, humans approving what ships.
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16 min readAgentic Coding for PPC: Claude Code Setup
How I work with Claude Code as a paid search specialist building AI systems for Google Ads: the setup, the guardrails, the BigQuery pipelines, and what runs on top of them.